Web Design Colors | You might not realize how important colors are in web design. The color is actually going to make a huge difference in expression to your audience. Human senses get excited about lots of stuff. One of the most effective ways to excite somebody is to project a red hue color onto the walls of their room. It’s been done before by scientists and they came with a clear conclusion. A person who lives in a red room has a higher heart rate and blood pressure than a person living in a blue room. This is because red symbolizes excitement.
There are psychological effects behind each color and tone, therefore we decided to tell you a little bit more about them.
Color Theory | Web Design Colors
Color theory is a set of guidelines or principles that can be used to create harmonious color combinations that can be applied to every aspect of design. These ideas are represented through various diagrams, color wheels, triangles and even charts that are helping designers understand how colors interact, how to select and combine colors and how to construct pleasing and effective palettes. The best tool for visualizing color relationships is the color wheel. This wheel can be seen in various forms from the traditional version that is constructed with just a few colors to the complex ones that are incorporating many color variations.
Relationships of Colors | Web Design Colors
There are plenty of terms to describe colors. Complimentary colors are colors that compliment each other well and are located opposite of each other on the color wheel. These are colors like blue and orange, purple and yellow, and red and green. Analogous colors are those located right next to each other on the color wheel, so they usually match fairly well but provide little contrast when used together. Mixing colors is beneficial if done the right way. Mixing very complementary colors is also something people do, but it should only be done occasionally. It shouldn’t be overdone because it has a bad effect on people’s eyes. You can think of a black website with pink text. Now that’s an image you would like to get out of your head as soon as possible.
Making Wise Color Choices to Convey a Meaning | Web Design Colors
When choosing colors for designs, be deliberate; don’t use colors without purpose. Instead, use colors that are appropriate for your target audience, the message that the client wants you to convey, and the overall feeling you want the user to experience on your site. Warm colors will bring about sunny emotions and are wisely used on sites that want to call to mind a feeling of happiness and joy. As a case in point, yellow became a popular color in web design in 2009 when the global economy wasn’t doing very well and companies wanted their customers to feel sunny and comfortable on their site. Cool colors are best used on professional and clean-cut sites to achieve a cool corporate look. Cool colors stir up emotions of authority, establishment, and trust. For example, cool shades of blue are used in many banking sites. It wouldn’t be wise to use cool colors on a site about an upbeat topic because users will get the wrong impression.
What Colors Mean to Users | Web Design Colors
Most colors can be taken in a positive or negative manner, depending on how it’s used, the other colors surrounding it, and the connotation of the site itself; 1. Red: It symbolizes fire and power and is associated with passion and importance. It also helps to stimulate energy and excitement. The negative connotations of red are rage, emergency, and anger, which stem from the passionate and aggressive qualities of red; 2. Orange: It is a combination of its two neighbors on the color wheel, red and yellow. Orange symbolizes happiness, joy and sunshine. It is a cheerful color, evoking childlike exuberance. Orange is not as aggressive as red but takes on some of the same qualities, stimulating mental activity. It also symbolizes ignorance and deceit; 3. Yellow: Bright yellow is a happy color representing the positive yellow qualities: joy, intelligence, brightness, energy, optimism, and happiness. A dingy yellow brings about negative feelings: caution, criticism, laziness, and jealousy.
How To Choose a Color Scheme | Web Design Colors
Understanding the meaning behind colors is one thing. Choosing a color scheme is another. Usually when deciding on a color scheme you’ll begin with the dominant color. This might come from existing marketing material like a logo or brochure. Another way to choose dominant colors is to think of the words you would use to describe the company and the company site. What kind of emotional response do you want people to have when looking at the design. What associations do you want them to make with the site and the company behind the site.
Color does affect us in several ways and while the design shouldn’t rely on color alone, the choice in color will be one of the first things people notice and could determine whether or not people leave quickly or stick around for more. While there is no intrinsic meaning to color, we’ve culturally assigned meaning to colors based on how and where we see them used most often. In addition to meaning, color can be used to impact the visual design in creating hierarchies and adding depth. Color will impact your visitors beyond any meaning that is conveyed. Not only do individual colors have meaning, the combination of colors into schemes transfer additional meaning.
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